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about us, origin story
Co-Founders Daniel Link and Ralph Lopez originally started business in Santa Fe as Poster Boyz, back in 2010.
Within a year, Poster Boyz was established as the premier guerilla marketing agency in town, catering to the upper echelons of Santa Fe's entertainment and non-profit communities. The Lensic Performing Arts Center, Santa Fe Indian Market & Currents New Media Festival were among the roster of world class clients Poster Boyz represented.
Additional services included graphic & website design, plus printing. However in recent years, people began shifting further and further away from promotional print products. Link & Lopez realized they needed to adapt their business model in order to remain viable & effective.
Inspired by the gracious & collaborative spirit shared by the people who own and operate local Santa Fe businesses, the Poster Boyz founders re-visioned a platform truly informed by the Ecosystem it operates in...
our team // executive
Ralph Lopez native Santa Fe resident
Co-Founder, Vision Director
MAHS, St. Edward's University, Austin, TX
Daniel Link Santa Fe resident since 2010
Creative Director, UI & Website Design
our team // advisors
Rob Howe, co-founder, advisor
Jude Karolick, business relations advisor